Creating user-friendly, concise email templates for HelioCampus using HubSpot's drag-and-drop editor to drive their marketing campaigns.
CHALLENGE
HelioCampus was in need of revamping their email templates with contemporary designs that harmonize with their new branding and website. They needed distinct templates for various email types to support their marketing initiatives, all while ensuring an intuitive and seamless email-building process.
HelioCampus was in need of revamping their email templates with contemporary designs that harmonize with their new branding and website. They needed distinct templates for various email types to support their marketing initiatives, all while ensuring an intuitive and seamless email-building process.
SOLUTION
To support them with their email needs, we worked closely with the HelioCampus team to create a plan and strategy. For this project, we designed and developed four distinct email templates within their HubSpot portal to replace their previous layouts while leveraging HubSpot’s drag and drop email editor. Additionally, we crafted a master template to allow them to conveniently access all modules and sections from a single location.
To support them with their email needs, we worked closely with the HelioCampus team to create a plan and strategy. For this project, we designed and developed four distinct email templates within their HubSpot portal to replace their previous layouts while leveraging HubSpot’s drag and drop email editor. Additionally, we crafted a master template to allow them to conveniently access all modules and sections from a single location.
The Email Designs
It’s critical to HelioCampus that their team can build their emails out with ease while maintaining consistency so we kept that in mind while designing. We created simple yet visually interesting and on-brand layouts that are accessible across all email clients. The templates include (from left to right):
- Content email template
- Webinar email template
- Event email template
- Product news email template
- Master email template
We also accounted for mobile viewing. Whether people will be reading them on their computers, tablets, or mobile devices, we want to ensure that they look great no matter what.
- Content email template
- Webinar email template
- Event email template
- Product news email template
- Master email template
We also accounted for mobile viewing. Whether people will be reading them on their computers, tablets, or mobile devices, we want to ensure that they look great no matter what.
In HubSpot
EMAIL CLIENT TESTING
A crucial aspect of the process involved verifying the compatibility of the emails across various email clients, such as Gmail and Windows. To accomplish this, we utilized HubSpot's email preview feature to ensure consistency across all clients, both on desktop and mobile devices.
Custom Drag & Drop Modules and Sections
HubSpot’s drag and drop email editor allows users to create beautiful, engaging emails without technical know-how knowledge. It provides an intuitive interface to scale marketing efforts for companies and businesses which is exactly what HelioCampus was looking to do.
We created a variety of modules that are now part of the clients’ saved sections library and can be used across all emails by dragging them into each email in the editor.
Saved Templates
Each email layout is saved as a template in the clients’ HubSpot portal for easy access.
