PROBLEM Twitch is a live-streaming platform for gamers and other lifestyle casters that supports building communities around a shared interest. Although gaming is Twitch’s main type of content, this live streaming platform offers tons of other categories, but their current advertisements say otherwise.
SOLUTION To show Twitch’s versatility, we created a live event called 10 Years of Success to celebrate their 10th year anniversary of the company's launch and to emphasize Twitch’s diverse categories. We designed advertisements, merchandise, and entertainment and food trucks as well as made a new logo specific to the event. It's not just for gamers, it's for everyone.
Branding
Twitch has their own font called twitchy.tv that they use across their brand in addition to the use of Helvetica Neue. We wanted to keep these aspects as well as their color palette for consistency as they are what help make Twitch recognizable.
Their main logo can be broken up into two different parts, the Twitch logo and the Glitch icon.
They also come in different colors. We kept the iconic Twitch Purple and Black Ops colors as options, but also created a new gradient based on some of their secondary colors.
10 Years of Success Live Event
Twitch will be celebrating their 10th year anniversary of the company’s launch this upcoming June of 2021 by hosting a live event called 10 Years of Success. This outdoor celebration will be held in San Francisco, the home of the company’s headquarters, at the Fort Mason Center.
Fort Mason Center in San Francisco, CA
We created new iconography for 10 Years of Success to make it specific to the event. They consist of the Twitch or Glitch logo with the title of the event written on the bottom in the twitchy.tv font.
In an effort to communicate to a broader audience that Twitch is not just for gamers, we created wheat posters of celebrities that will be featured throughout the event. Gordon Ramsay represents the Food & Drinks category, Paul George represents the Sports & Fitness category, and Snoop Dogg represents the Music & Performing Arts category.
We also created a digital billboard to spread the word about Twitch's upcoming event. Tickets can be purchased online at twitch.tv.
The event will activate public and private spaces through temporary experiences that include different types of food, merchandise vendor, and entertainment trucks. The Sports & Fitness truck features football star Juju Smith Schuster and the Music & Performing Arts truck features DJ Steve Aoki.
These wristbands allow attendees access to the 10 Years of Success event.
10 Years of Success merchandise like decal stickers will be available to purchase at the event.
