PROBLEM     Material Cloud is an electronic-pop band who creates music that will make you want to dance nonstop. They are going on tour soon and need advertisements to promote their sound. 
SOLUTION     I created tour posters for Material Cloud and to emphasize their true identity and style, I combined straight and curvy lines to represent their bold but free-flowing sounds. With the addition of bright colors, they attract a young adult audience by communicating that they are a fun, energetic, and lively band. I also created a digipak for fans to take home to experience their second tour right from their couch. 
Tour Posters
After the Tour
On The Road Again is a live concert digipak from Material Cloud's second tour that fans can bring home and experience right from their couch.
I wanted to create a product that told a story as well as shared the band's music with their fans.
This digipak includes a mix of footage from six of their live shows and interviews from the band of their journey and experience on the road.
"On The Road Again" is our second live in concert DVD, bringing you all the way from New York City to London in the UK. We are so excited to share these moments with our fans as we tell the story of what it's like to be on the road with Material Cloud.
Visual Process
A persona is created for each poster, allowing myself to design for that specific user. Then I can generate symbols and start to sketch out my ideas.
As hard as it may be at times to get them out onto paper, it helps me visualize what Material Cloud's style and aesthetic looks like in visual forms.
Each poster includes Material Cloud's logotype and a saturated color palette, which fully grasps the band's energetic style. 
Three words are kept in mind while designing each composition: flow, structure, and overlapping. They define the band and remind me that their posters must go hand-in-hand with the band's identity. 
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